FACEBOOK REBRANDS TO META
Last week, Facebook’s CEO Mark Zuckerberg announced the company’s rebrand to Meta. The company wants to evolve into virtual reality on the internet.
The rebrand took place for many reasons. One of them was to distract people from the harsh criticism the company has recently faced. However, the rebrand didn’t come with any significant change.
In a blogpost, Mark Zukerberg announced his plans of hiring 10,000 skilled employees for designing the ‘meta verse.’ It would create innovative opportunities which would benefit the economy socially. The tech giant wants to evolve into a metaverse company to transition into the future as such.
Facebook would be investing in the European Union for this purpose. This investment can achieve particular merits, including the direct approach to the target consumer, getting talented individuals to progress, etc.
What Metaverse Is?
Metaverse has been derived from the meta-universe. It’s an existence where users interact in cyberspace as avatars. This concept was put forward in 1992 by Neal Stephenson in ‘Snow Crash’, which is his famous science-fiction novel. The shared online space would merge this virtual reality into physical reality.
Is the Metaverse Concept New?
Many gaming communities have already tried the Meta-verse concept as embryos. Some examples of these games are Fortnite and Roblox. In April, the rapper Travis Scott appeared in Fortnite as an avatar and was followed by over 12 million gamers.
Facebook and the Metaverse Cyberspace
Zukerberg views it as the ultimate social technology expression. Hence why they are spending millions on the project. The investment is acquiring Oculus VR headset hardware, AR Glasses, wristband technologies, and much more.
Facebook also purchased VR gaming studios like BigBox VR. Facebook has made these deep investments to shape the upcoming computing platform. It is believed that it would succeed the mobile internet sensation.
The future of the company remains skeptical to many. Facebook has made many promises with its rebrand efforts. Still, until the company shows significant changes, Meta will be the same old Facebook.
