Diddy hosted an epic Memorial Day cookout celebration and invited all of our celebrity sistas, including Lena Waithe, KeKe Palmer, Janelle Monae, and more! Diddy had his celebration lit, but there was one moment in particular that went viral.

Diddy and Tracee Ellis Ross made a video shamelessly plugging their products on Instagram. They took a step back from the crazy party to come together and support #BlackExcellence!

Tracee introduced Diddy’s “Summer Citrus” Ciroc bottle while Diddy gushed over her travel-size Pattern Beauty conditioner. Tracee looked flawless as always. She looked sleek in a black look with bold gold jewelry, and her hair slicked back. Diddy says, “I need some conditioner,” before two stars toast to Black excellence and down a shot of Vodka. “I cannot drink that whole thing,” Tracee jokes before she and Diddy strike a pose.

He wrote, “Cheers to #BlackExcellence! #ad All we have to do is support each other! That’s it!!! @TraceeEllisRoss @PatternBeauty @Ciroc #SummerCitrus”

Tracee Ellis Ross began developing her natural haircare brand nearly a decade ago after her lead role on the hit sitcom, Girlfriends. She later launched the brand in 2019. “The understanding of the buying power…the Black purchasing power, I think, is often underestimated. My fame was not where it was. The beauty industry was not as awake to the importance and extraordinary beauty of the curly, coily, and tight, textured community.”

Though Cîroc was founded in 2003, it didn’t gain popularity until after 2007, thanks to Diddy’s partnership with Cîroc’s parent company, Diageo. The rapper oversees all of Cîroc’s lifestyle branding and marketing. “Building black wealth starts with investing in black-owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive,” Diddy said in a statement.

As always, Black people, especially entrepreneurs, have to hustle ten times harder than anyone else. In the wake of the 100th year of the Tulsa Race Massacre, it’s incredible to see our people come together and use their platforms to promote Black Excellence.