THE CULTURE RECEIVES SOCIAL IMPACT AWARD OF EXCELLENCE

May 15, 2021

The Culture, a digital broadcast streaming show, recently received the Social Impact Award of Excellence from the Academy of Interactive and Visual Awards.

The 27th Annual Communicator Awards were officially announced by AIVA. With more than 6,000 entries received from across the United States and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.

The Culture launched March 2020 during a pandemic to service the rapid digital needs of South Florida’s African-Americans. It is a lifestyle digital platform that produces quickies – in publication with quick reads and in broadcast with short-form video segments cultivated for today’s fast-paced. The Culture rests at the pulse of the community providing all things news, music, fashion, events and everything in-between…it’s a lifestyle.

Sister company, Hip Rock Star Advertising; a trailblazing, award-winning advertising, marketing, and communications agency that focuses exclusively on building today’s socially conscious brands, also received multiple awards for their work with the National Football League from the Academy of Interactive and Visual Arts (AIVA).

Award of Distinction, 2021 Integrated Campaign Category – B2C Award for the National Football League Play Family Festival
Award of Distinction, 2021 Marketing Effectiveness Category- Integrated Campaign for the National Football League Play Family Festival.

“We are honored to be among this year’s winners. It is truly an honor to receive multiple 27th Annual Communicator Awards from AIVA. Recognition for The Culture and Hip Rock Star’s hard work, dedication, and sacrifice speaks volumes and illustrates our consistent excellence in broadcasting and advertising. Moreover, receiving these awards during these especially turbulent times make the honor even sweeter,” said Jessica Garrett Modkins, Publisher of The Culture and Founder of Hip Rock Star Advertising. “I am honored to lead a team of amazing professionals who always make it happen for so many life-changing projects. These awards are a testament to how hard our team worked to bring superior creative concepts to life. We greatly appreciate the designation!”

“The work entered into this year’s 27th Annual Communicator Awards is even more impressive than in seasons’ past. This year’s entries are a truly stellar embodiment of our “Communication is everything” tagline,” noted Eva McCloskey, managing director of the AIVA. She added, “On behalf of the Academy, I would like to thank all of this season’s entrants for their willingness to produce such boundary-pushing, effective and outstanding work.”