
Usher uses first Super Bowl performance as ‘cheat sheet’ for 2024 show and urges diabetes screening
While Usher gears up for his 2024 Super Bowl halftime performance, the singer will lean on his previous experience of hitting the NFL’s biggest stage to help prepare for the 13-minute set.
The Grammy winner said he’s using his appearance with Black Eyed Peas frontman will.i.am in 2011 as a “cheat sheet.” He was recently chosen to headline the halftime festivities from Allegiant Stadium in Las Vegas on Feb. 11 — the same day he’s expected to release his ninth studio album “Coming Home.”
“I got a chance to see a bit of what it felt like,” Usher told The Associated Press in a recent interview. In his first Super Bowl performance, he descended from the stadium ceiling to perform “OMG” in Arlington, Texas.
Usher called his musical opportunities to perform part of “God’s plan to entertain the world.” As he prepares for the Super Bowl stage, the singer is promoting Type 1 diabetes screening through an ad campaign called The 1 Pledge movement, which launched Wednesday.
Usher’s child was diagnosed with Type 1 diabetes at age 6 in 2014.
“Had I known about this opportunity early, I would feel better,” said Usher, who is a paid spokesperson of the healthcare company Sanofi on the ad campaign. “There’s a range of things that you have to get acclimated to like identifying the doctors, the philosophy of how you want to live your life and manage you blood glucose levels.”
He added: “It’s not just a journey for the child. It’s a journey for the entire family.”