UNDER ARMOUR LAUNCHES NEW HBCU PROGRAM TO BREAK DOWN BARRIERS FOR YOUNG ATHLETES
Under Armour announced their new HBCU program that will support young athletes by improving training and access to sports. The sportswear company pledged to help millions of youths by 2030 and aims to provide innovative products and opportunities for athletes.
“Under Armour is committed to sports at all levels and will continue providing our innovative products to all athletes, while also continuing to offer events and experiences that recognize and elevate athletes as they work towards their daily goals,” a company spokeswoman said.
Scholarships for the HBCUs (Historically Black Colleges and Universities) will be granted through the program starting this month. The program will fund potential young athletes and prioritizes initiatives for their welfare.
Additionally, another initiative will be launched in March by Under Armour, which connects coaches with young athletes. Under Armour further delves into networking programs designed for young athletes.
“It’s not about pushing product—we’ve done that. We want to inspire people with this creative to join us with this movement,” said Giselle Lewis-Archibald, global creative director at Under Armour. “We want to make sure people feel inspired.”
Competitive sports engage kids, and the Baltimore-based company is determined to invest in organized and structured events for fulfilling the needs of the student-athletes. It will continue to provide gear and resources across the United States to 1.4 million student-athletes in 55000 high schools.
