RIHANNA ANNOUNCED FIRST SAVAGE X FENTY RETAIL STORES
It’s time to pour it up because Rihanna announced the opening of five physical locations including Houston, Las Vegas, Los Angeles, Washington, and Philadelphia.
The “Work” singer posted the good news on her Instagram account. 022, we coming in HOT! we bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail stores!
can’t believe it’s actually that time, and I can’t wait for you to have this experience irl…. our very first locations: Las Vegas, Los Angeles, Houston, Philadelphia, and Washington DC. watch the @savagexfenty feed for details 👀,” she wrote.
The retail store that the celebrity showed on her Instagram account looked more like a nightclub with its neon lights. The boutique is an open-concept shopping arena. Rihanna stated that she couldn’t wait for the launch day and that she’s excited about the whole new experience her clients will get. The first retail store location will be in Vegas, which will be followed by store openings in the other four cities mentioned.
Rihanna has previously launched the Fenty Beauty and Fenty Skincare products line. But, her Savage X Fenty is the first retail venture. The line would elevate her already successful Fenty empire. Since its launch in 2018, Rihanna’s brand has been growing steadily.
The third fashion show edition of a star-studded Fenty show took place last September. The show featured Troye Sivan, Gigi Hadid, Jeremy Pope, Precious Lee, Sarina Carpenter, Joan Smalls, and Nyjah Houston among other supermodels.
Rihanna herself starred in the Savage X Fenty collection Campaign two months later. Her lines include all-inclusive sizes from 32A to 46DDD and XS and 3XS to XXXL for bras and sleepwear respectively.
The success of Rihanna’s Fenty products can be determined by a report by Forbes in February 2021, when they estimated the value of her brand at 1.7 billion. It was also revealed that 50% of Fenty is owned by her, and her immense fortune includes the value of Fenty Products.
This new venture will allow customers to get their favorite Savage X Fenty products without the hassle of waiting for shipping. Also, people can avoid shipping costs and product return inconveniences.
