BEYONCE SET TO RELEASE ICY PARK COLLECTION
Beyoncé never fails to disappoint. The latest Ivy Park collection is called Icy Park. The queen herself, Beyoncé, is bringing the streets to the slopes.
Beyonce first introduced Ivy Park to the world in 2016. The activewear line features tops, bottoms, sneakers, and so much more. In 2019, the brand teamed up with Adidas, and the joint collection had its first drop in Jan. 2020, followed by the second release in Oct. 2020.
Queen Bey released the visual for her line’s latest collection on Friday, February 5. The new winter fashion pieces are comprised of items for the snow and mountains mixed with a streetwear look. The collection, which also includes footware, is a range of whites and browns.
Beyoncé blessed several celebrities with items from her latest Ivy Park launch, Icy Park, including Gucci Mane, Hailey Bieber, Kaash Paige, and more with her new collection. She mailed 410 boxes of different pieces from the line with a personalized note stating, “Welcome. To the world of ICY PARK, where the streets meet the slopes. It was my pleasure choosing these pieces from the collection for you to mix and match.” Here we normal folks are once again, with our fingers crossed, hoping one of the boxes gets wrongfully delivered to our door step.
Gucci Mane for #ICYPARK 🧊 pic.twitter.com/x2swQDeDCf
— ICY PARK 🧊 (@WeAreIvyPark) February 4, 2021
According to Complex, Adidas has described the new Ivy Park line as a way to “challenge perceptions of traditional performance-focused design and encouraging the wearer to make their park a wonderland,” calling it a “refreshingly chill with dynamic looks and silhouettes throughout.”
The new Icy Park line launches on February 19 and will be available in stores on February 20.
