TIFFANY & CO. RELEASES ‘LOSE YOURSELF IN LOVE’ CAMPAIGN PHOTOS AND FILM FEATURING BEYONCE.
Tiffany & Co premiered a new video campaign called “Lose Yourself in Love” featuring Beyoncé. The video was directed by Mark Romanek and the song “Summer Renaissance” by Beyonce is heard, which is part of her latest album “Renaissance”.
Tiffany & Co announced Beyonce as a brand ambassador last year alongside her husband Jay-Z. The couple appeared in their first ad together where Beyonce wore the iconic 28.54-carat Tiffany Yellow Diamond.
The video campaign is inspired by Studio 54, an old and popular nightclub and disco in the New York arts sector, famous in the late 1970s for being frequented by high-profile celebrities from the United States and Europe. In the video, Beyonce can be seen wearing luxurious Tiffany jewelry, an engagement ring in platinum with a round 10-carat diamond. Most notably, the star wears a custom Tiffany HardWear necklace, created specifically for the campaign. The piece took over 40 hours to assemble and was polish by hand at Tiffany & Co.’s JDIW in New York City. A limited quantity of these large-scale necklaces will be available for purchase in commemoration of “LOSE YOURSELF IN LOVE,” in stores.
An exploration of fearless creativity. “LOSE YOURSELF IN LOVE” embodies the beauty of self-love and empowered elegance.
“Beyoncé is an inspiration to so many because she embodies these qualities. We are honored to continue our partnership for the second year in a row and usher in an exciting new era of love,” Alexandre Arnault, Executive Vice President of Product & Communications.
Since the release of her album, Beyonce has collaborated with multiple artists, and it is not uncommon for her to collaborate with one of the most luxurious jewelry brands in the world. After all, Beyonce is the definition of chic and modern.
