TABITHA BROWN LAUNCHES HER NEW TARGET COLLECTION
The famous TikTok star/influencer Tabitha Brown has collaborated with Target for her new collection, spread over four volumes.
With a massive following on TikTok, it’s no surprise that Brown has partnered with Target to create her line of clothes. The collection features a range of casual and comfortable pieces, perfect for lounging at home or running errands, including swimwear, florals, polka dots, citrus prints, leopards and more. The styles are also highly affordable, costing most items less than $30.
Expect wardrobe staples for the beach and pool, including midi dresses and jumpsuits in sleeveless, puff-sleeved and tie-front silhouettes; graphic tees; breezy shirt dresses and pants; maxi skirts; one-piece swimsuits; bikini separates; and more in inclusive sizes. Rounding out the collection are rattan clutches in lemon shapes, straw hats, sunglasses, hair accessories, earrings and beach towels.
Brown says she was inspired by her own life experiences when creating this line and wants every woman to feel beautiful and confident in what she’s wearing. She also hopes that the target collection will help women break free from societal norms and express themselves however they choose.
“As a small-town girl, I grew up with big dreams and now, those dreams have become a reality,” the 43-year-old says in a statement. “Target made me feel seen and created a safe space where I could be my authentic self. To me, joy comes from freedom, and I was free to be myself during this entire design process, which is reflected in the assortment. I hope my collections bring Target guests joy, love and optimism to their everyday lives.”
The other three volumes will be released throughout the year, including kitchenware, home and office and food.
At Target, bringing joy to our guests is at the heart of everything we do,” Jill Sando, Target’s executive vice president and chief merchandising officer, said in a statement. “Tabitha Brown is known for being a beacon of positivity, making her the perfect partner to help Target continue providing inspirational, inclusive and affordable style for all.”
“We’ve had the pleasure of working with Tabitha for a number of years and are thrilled to take our relationship to the next level by partnering with her to introduce new limited-time collections that we know guests will love.”
