MICHAEL JORDAN AND THE JORDAN BRAND DONATE $1M TO MOREHOUSE’S JOURNALISM PROGRAM
The NBA’s all-time basketball legend Michael Jordan donates $1 million to the Ida B. Wells Society to help diversify their journalism and sports program.
“Education is crucial for understanding the Black experience today,” said Michael Jordan. “We want to help people understand the truth of our past and help tell the stories that will shape our future.”
The donation will be distributed to the school over two years and used for scholarship funding, technology, and educational programming for students pursuing a degree in journalism and sports-related areas of study.
“There’s going to be a rich legacy of storytellers who will be supported by these programs,” Lee said. “Many people are influenced to think a certain way about Black folks based on what they see on television and in Hollywood. We’ve got to tell our story.”
Morehouse is the only historically Black college or university dedicated to educating and empowering Black men. The university attracts highly successful public figures to speak at college events. Former President Barack Obama, Congressman John Lewis, and political commentator Marc Lamont Hill participated in campus events or led a class.
“Morehouse is grateful to Michael Jordan and Jordan Brand for an investment in the education of talented men of color who will ensure there is equity, balance, and truth in the way sports stories are framed and the way the Black experience is contextualized within American history,” said Monique Dozier, vice president for institutional advancement at Morehouse.
In 1984, Nike teamed up with Michael Jordan to launch the Jordan Brand. Fast forward to 2021, Jordan and the Jordan Brand announced that they are anticipating donations of $100 million over the decade focused on social justice, economic justice, and education and awareness.
