BEYONCÉ BECOMES FIRST BLACK WOMAN TO WEAR TIFFANY DIAMOND
Who wouldn’t want to have breakfast with Beyoncé and Jay-Z? After over 13 years of marriage, the couple never appeared in a campaign together until Tiffany & Co. unleashed the first part of its new ad campaign, “About Love.”
A photo was released earlier this week showing Beyoncé wearing the 128.54-carat Tiffany Diamond. Beyoncé is the first Black woman to get her hands on the diamond. The piece was initially mined in 1877 and has never featured in an official campaign, and only worn a total of 3 other times. Lady Gaga wore it to the 2019 Oscars, and Audrey Hepburn donned the diamond in publicity pics for 1961’s “Breakfast at Tiffany’s.
Fans went absolutely crazy! “Beyoncé is definitely giving Audrey Hepburn in Breakfast at Tiffany’s and I LOVE IT,” a fan wrote. Another fan added, “Beyonce you better give us Audrey Hepburn ‘Breakfast at Tiffany’s vibes.”
Jay-Z wore Jean Schlumberger’s Bird on a Rock brooch, reconstructed as a pair of unique cuff links. The campaign also reveals a never-before-seen piece by Jean-Michel Basquiat, Equals Pi (1982). According to Vulture, it was recently purchased by Tiffany & Co. The work has been part of a private collection since its creation, per WWD.
“Beyoncé and Jay-Z are the epitome of the modern love story,” the jewelry house’s executive vice president of product and communications, Alexandre Arnault, said in a statement. “As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
The print campaign, shot by Mason Poole, will launch on Sept. 2. A film featuring Beyoncé performing “Moon River” is to be released on Sept. 15. The film was shot by Jay-Z on a Super 8 camera and directed by Emmanuel Adjei.
Along with the print and film campaign, Tiffany & Co. pledged $2 million towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs).
