SOCIAL MEDIA SENSATION TABITHA BROWN PARTNERS WITH MCCORMICK
Vegan influencer Tabitha Brown partnered with Mccormick for a new Sunshine All-Purpose Seasoning. The unique spice is a Caribbean-inspired blend that features plenty of garlic, ginger, pineapple, and mango.
The salt-free, Caribbean-influenced spice blend is bright and warm and is suitable for several recipes and uses. As part of the partnership with McCormick, Brown created three recipes using the new spice blend:
- Sunshine Shick’n, a mushroom-based vegan chicken stir-fry coated with a sweet and savory sauce.
- Maple Roasted Sweet Potato Wedges
- Chicky Farro Bowl, a farro bowl topped with roasted chickpeas sprinkled with Sunshine Seasoning on top.
Brown rose to social media fame in 2017 after sharing a video of herself eating a “TTLA” sandwich from Whole Foods. With 10 million followers, Brown took home the NAACP Image Award for Outstanding Social Media Personality for her creative recipes and showcasing her vegan lifestyle.
“Sunshine for me is about spreading positivity. I always say, ‘Have a good day and if you can’t, don’t you dare go messing up nobody else’s.’ This seasoning is all about bringing that radiance and positive energy into your kitchen,” Brown said. “You can use the Sunshine All Purpose Seasoning on any dishes you have planned this summer, whether it’s for heading out to a barbecue or cooking at home because that’s your business.”
The limited-edition Sunshine All-Purpose Seasoning will be available for purchase online, starting on July 8. The special spice will be available exclusively through McCormick.com while supplies last.
