The General® Insurance announced today that it has partnered with Daymond John, original cast member of ABC’s 4-time Emmy Award winning show, Shark Tank, to support the inaugural Black Entrepreneurs Day. Coined as “a celebration of Black business,” Black Entrepreneurs Day is a free virtual event that will recognize, celebrate and empower Black entrepreneurs everywhere in a fresh, fun and exciting way. In addition to superstar musical performances from Chance the Rapper and Questlove, the event will feature the Game Changer Conversations Presented by The General® Insurance: a series of one-on-one conversations between Daymond and well-known Black business leaders and personalities including The General® Insurance Brand Ambassador Shaquille O’Neal, Gabrielle Union, LL Cool J and Jamie Foxx.

The programming will shed light and bring forward inspiration about their road to success as a modern Black entrepreneur. Black Entrepreneurs Day will be streaming free worldwide, October 24th at 7pm EDT on Facebook Watch via Daymond John’s Page, and will also be simulcast by LiveXLive across 20+ other platforms, including: LiveXLive, YouTube, Twitch, TikTok, Twitter and more.

Daymond John said, “2020 has been a challenging year for many, but has also created tremendous opportunities for people throughout this country to rise up to be heard. I asked myself ‘how can I make a difference’ and ‘how can I call upon my network to help make that difference.’ I teamed up with The General Insurance to power Game Changer Conversations in order to celebrate small businesses and the entrepreneurial spirit that drives me and so many others. The people and partners who have signed on to participate with me in this event are a testament for the need to create change within the Black community. October 24th is the next step in many for supporting our entrepreneurs and is a tremendous endorsement that the world’s most celebrated entertainers, athletes, musicians, and brands will help lead that way.”

Elicia Azali – Chief Revenue Officer for The General and one of the event’s featured Game Changing Conversations with Daymond John – saw natural alignment between the event and the brand.

“Nearly 1/3 of our customers are considering taking on a ‘side business’ outside of their typical work to make ends meet, and 1 out of 10 are managing their own business. They have big dreams and want to make improvements in their lives to achieve their goals. This event will help them along that journey,” said Azali.

During the event, The General will be awarding a $25,000 grant to one rising Black entrepreneur in partnership with the NAACP via the “NAACP Powershift Entrepreneur Grant.” In addition to the grant, Shaquille O’Neal, Daymond John and Elicia Azali will conduct private, one-on-one mentorship sessions with the recipient where each leader will answer questions and provide guidance on how to help the winner grow their business. Applications are now open through October 12th. More details can be found at