WOMAN OF COLOR BEATS BIAS WITH C.B.D FORMULA
(Black PR Wire) LOS ANGELES, CA — Woman of color-owned CBD cosmetics firm Bliss
MoleculesR enters a joint venture with J&B Investments to scale globally amid a burgeoning
βfarm to faceβ beauty trend, despite systemic racism in male-dominated legal cannabis and CBD industries.
The partnership lets Bliss source its industrial hemp through a Northern California farm owned by real estate investment firm J&B rather than rely on outsourced cannabidiol. Eliminating the middleman allows Bliss to invest in R&D of new formulations, hone in on CBD genetics to harvest specific terpenes beneficial to skin and reach a wider global market, including in Asia.
βIβm proud to announce this during Black Business Month,β says owner Bianca Prachyl,
βbecause I believe a rising tide lifts all boats and hope my experience can help others.β
While the CBD industry is growing rapidly, itβs also beset by a unique bias and stigma.
βChallenges in CBD are somewhat different than in the cannabis space, especially when it
comes to those that women and POC face,β Prachyl says. Sheβs devised an equally unique
solution to counter those roadblocksβone she calls her βC.B.D Formulaβ for success:
β’ Collaborate: βShatter the glass ceiling by leaning on your sisters,β she says. βAs
more solution-oriented women enter this male-dominated industry, weβll have
the opportunity to overturn our more braggadocious counterparts.β
β’ Benchmark: βAs an industry, we need to create our own benchmarks working
within the regulations stifling us,β she says. βThere is no collective outside of the
industry that knows our shortcomings and understands the pitfalls we face better
than we do. We have standards and solutions that we are ready to implement.β
β’ Debunk: βWe can set myths and stereotypes about our products straight with
transparency and education in order to legitimize the craft and build consumer
trust,β she says. βThe more people know about CBD, the more we can increase
their health literacy, allowing them to exercise their own self-efficacy.β
Bliss Molecules is a WOC-owned market disruptor with unique voice and approach to CBD in the cosmetics space. It has successfully formulated CBD into cosmeceuticals that arenβt overtly oil based to provide water-based products not traditionally found in CBD product lineups.
βWeβre not here to get you high, but we will get your skincare routine lifted,β says Prachyl.
Products include CBD tinctures and oils, facial and body moisturizers, cleansing sprays and Hyaluronic and Ferulic Acid Serums, among others. The companyβs hero product is its
Niacinamide Turmeric Serum, designed to tighten and brighten your beautiful canvas. While
Bliss cosmetics are typically designed for women, the company is also expanding its CBD slate into the male grooming sectorβdescribed by industry analysts as the βnext big thing.β
Learn more at https://blissmolecules.com/.
